The UAE’s first ‘smart chip payment concert card’ is to be deployed at this week’s Shakira concert.
Implementer Vice Versa International said guests would be able to purchase the card prior to the concert, which will work as an ‘electronic purse’. The card will allow them access to the VIP area and will carry pre-loaded credit that can be redeemed for food and beverages.
The credit on the card can be topped up at reloading stations within the VIP area by using cash or a credit card.
The card uses Vice Versa’s basic principle of instant reward and redemption and runs on compact, independent loyalty terminals, the vendor said.
Shakira – the highest-selling Colombian artist of all time – is more than likely to perform her single ‘Hips Don’t Lie’ at the sellout concert at Dubai Autodrome this Friday 23 March.
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