Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, chairperson of Dubai Culture & Arts Authority (Dubai Culture), has inaugurated Infinity des Lumières, the GCC’s largest immersive digital art centre.
Representing a new era of modern immersive art, the establishment of the centre further enhances Dubai’s position as the city of the future, she said in a statement.
The centre, which opened to the public on July 1, offers a multi-sensory journey presented through the art of Van Gogh’s Starry Nights, DannyRose Studio’s Dreamed Japan The Images of the floating world, and Thomas Vanz’s fully digital creation, Verse.
Spread over 2,700 square metres, Infinity des Lumières has created a technology-driven artistic platform using 130 projectors, 58 speakers and 3,000 HD digital moving images.
Sheikha Latifa (pictured below) said that Dubai’s adoption of ambitious cultural projects, such as Infinity des Lumières, strengthens the emirate’s position as the global capital of the creative economy, following the vision of Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.
Launched by Sheikh Mohammed in April, the Dubai Creative Economy Strategy will see the number of jobs in the creative industry rise to 150,000 – from 70,000 – within five years. The number of firms is set to rise from 8,000 to 15,000 over the next five years.
She added that Infinity des Lumières will not only bring a unique art experience to the public in Dubai, but also attract digital creatives to establish their practice and thrive in the emirate.
In May, Dubai Culture announced its partnership with Infinity des Lumières to promote the future of art and culture in the city, marking the beginning of a new era of digital artists.
Infinity des Lumières will spend the coming year creating a niche community, where tech-driven artists have a place to gather and innovate. The art centre also seeks to create a platform where digital artists can present their creations.
Catherine Oriol, director of Infinity des Lumières, said: “This is a momentous occasion for us at Infinity des Lumières… We are also grateful for the visionary powerhouse that is Dubai Culture, which leads the cultural and creative movement in the emirate with its ambitious vision and effective enabling role, for its support for our young brand.”
Oriol added: “Dubai is the perfect home for the art centre, with its vibrant variety of industries, cultures, arts, and media that have seen incredible growth over the past few years. Along with the authority’s support, we aim to create the ultimate platform for art to merge with diverse industries through unique symposia, partnering with visionary institutions, thinkers, industry leaders, innovators, and emerging local, regional and international artists.
“We look forward to collaborating with local and regional digital art enthusiasts, who desire a unique cultural experience and seek to participate in shaping a more prosperous future for creativity in Dubai. We believe the experience will resonate with everyone through captivating digital imagery, state-of-the-art technology, an astonishing venue, and world-class animation resulting in boundless culture and knowledge.”
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