Netflix is cracking down on users sharing passwords to split the cost of streaming TV and movies in the UAE.
The subscription giant is stepping up efforts to block users from sharing passwords between multiple homes in an effort to avoid paying for content.
Since it launched, streamers have shared passwords – effectively allowing non-paying customers to watch its streaming content.
Netflix UAE password crackdown
A worldwide crackdown in password sharing took on extra importance for the streaming company when it introduced “paid sharing” rules earlier this year.
Now the password-sharing ban will start to impact on UAE subscribers.
Although account-holders in the country, and anybody sharing the password, have not yet been contacted, an alert is expected soon.
A Netflix statement said: “Beginning today, we’ll start to address account sharing between households in almost all of our remaining countries.
“In these markets, we’re not offering an extra member option given that we’ve recently cut prices in a good number of these countries (for example, Indonesia, Croatia, Kenya, and India) and penetration is still relatively low in many of them so we have plenty of runway without creating additional complexity”.
It means every household will need to pay for their own subscription.
Worldwide Netflix added 5.9m new subscribers in the past three months, exceeding expectations.
In quarterly reports, the streaming firm highlighted $1.8bn profit on revenues of $8.3bn between April and June. It now has 238m subscribers worldwide and estimates more than 100m households have been sharing passwords.
Follow us on
