Dubai-based luxury real estate major Sobha Realty has been named as a global partner for the International Cricket Council’s (ICC) men’s events.
The partnership will showcase Sobha Realty’s meticulous attention to detail and will draw synergies with the moments of brilliance that are synonymous with ICC pinnacle events, ICC said, while announcing the partnership.
Spanning a visible presence in-stadia and with further touch points across broadcast and digital channels, ICC and Sobha Realty will develop content that celebrates the ‘Art of The Detail’ and the outstanding moments of precision that define elite-level cricket.
The partnership will start with the ICC Men’s Champions Trophy 2025, when the eight best teams in the world compete for the iconic white jackets across Pakistan and the UAE from February 19.
ICC Chair, Jay Shah said the partnership represents a powerful fusion of two brands that share a commitment to excellence and passion.
“With the ICC Men’s Champions Trophy just around the corner, we look forward to seeing how this collaboration will enhance the legacy and impact of ICC events on a global scale,” he said.
Ravi Menon, Chairman of Sobha Group, said the partnership with the ICC marks yet another milestone in the company’s global journey.
“It reflects our shared commitment to delivering exceptional experiences to a worldwide audience, while reinforcing our presence on the international stage,” he said.
The partnership also reinforces Sobha Realty’s position as a leading global real estate brand.
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