Saudi Arabia’s newly launched airline, Riyadh Air and leading Spanish football club, Atletico de Madrid have signed a multi-year partnership naming the airline as the main and official airline partner of the football club.
The partnership marks a significant milestone for both parties and is the first sports sponsorship that the airline has signed since its official launch on March 12, 2023.
As part of the historic milestone, the Saudi-based airline will be the main sponsor and official airline partner of the club as part of a multiyear agreement.
Riyadh Air sign Atletico Madrid sponsorship
Riyadh Air will have a presence on the Spanish La Liga team’s kits.
The new airline recently stunned the world by unveiling one of its unique liveries during the high-profile Paris Air Show in June 2023.
It is scheduled to begin operations in 2025, connecting the Kingdom’s capital to more than 100 destinations around the world by 2030.
As a full service and digitally-native carrier, Riyadh Air will pioneer new technologies and innovations whilst offering guests authentic and warm Saudi hospitality.
“We are delighted to welcome Riyadh Air as our new main sponsor of the club,” said Miguel Angel Gil, CEO of Atletico de Madrid.
“This partnership signifies a great opportunity to offer better experiences to our fans around the world and I am confident that this alliance with Riyadh Air will elevate our club to new heights.”
“It is an incredibly exciting day for Riyadh Air as we enter into a long-term partnership with Atletico de Madrid, one of Europe’s greatest clubs, to become their main and official airline partner,” said Tony Douglas, CEO of Riyadh Air.
“We believe that this partnership is a perfect match, as both Riyadh Air and Atletico share a commitment to excellence and a passion for connecting people and cultures around the world.
“This airline created global waves when we recently launched our stunning livery and with this partnership, once again we are surprising the world as we move towards our maiden flight in 2025. We look forward to working closely with our friends at Atletico de Madrid to deliver innovative and exciting experiences for football fans and travellers.”
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