Vision Rx Lab, a pioneering ophthalmic lens manufacturer, announced the launch of its latest Nova AI progressive lenses in the UAE.
Powered by cutting-edge optical technology and advanced Artificial Intelligence (AI) under its flagship Nova eyewear, the new range aims to transform the visual experience, setting new benchmarks in clarity, comfort, and adaptability, the company said in a media statement.
The launch of Nova AI follows Vision Rx Lab introducing a slew of its other leading products in the UAE market such as Nova Color for customisable colour management, Nova Pilot for aviation enthusiasts, Nova Golf for optimal performance on the golf course, and Nova Myosafe for early myopia management.
Pammi Jamalpuria, Head of Marketing, Vision Rx Lab said Nova AI lenses embody the pinnacle of technological innovation in eyewear.
“By harnessing the power of AI, we are revolutionising the industry and providing consumers with a truly personalised eyewear experience,” Jamalpuria said.
Designed for discerning consumers, the new Nova AI-powered lenses represent a paradigm shift in vision care, offering innovative eye-responsive progressive lenses to guarantee a precise and trustworthy solution, the company said.
Powered by AI capabilities, it incorporates the analysis and interpretation of ocular dynamics to provide relevant data on the distinctive manner each person sees.
“With such detailed data backed with ‘Metamorph technology’, the lenses produced offer unfettered natural vision and are tailored to an individualised visual experience,” it said.
The latest range of Vision Rx Lab’s eyewear solutions will be available across leading optical retail stores in the UAE.
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