In the fast-paced corporate world of the Gulf Cooperation Council (GCC), the importance of quality sleep is gaining recognition as a cornerstone of health and productivity. A recent YouGov survey commissioned by Four Seasons Hotels and Resorts sheds light on regional sleep habits, exposing significant challenges faced by professionals, particularly those in high-pressure executive roles.
The sleep deficit among GCC executives
With nearly 3,000 respondents across the region, the survey highlights widespread sleep deprivation:
- Inadequate rest: Just 19 per cent of respondents report achieving the recommended eight or more hours of sleep per night, with 24 per cent admitting to less than six hours.
- Sleep vs. priorities: While 62 per cent of GCC residents view sleep as “very important” to overall wellbeing, work-related pressures often result in rest being deprioritised.
- Consequences of poor sleep: Common effects include fatigue (58 per cent), low energy (52 per cent), and headaches (56 per cent), which directly impact focus, decision-making, and overall productivity.
For senior executives, the numbers are likely even more concerning, as demanding schedules, frequent travel, and high stress levels create a perfect storm for sleep deprivation. The findings underscore a pressing need to address this issue as part of broader wellness strategies.
The business case for better sleep
The link between rest and performance is well-documented. Sleep deprivation not only hinders cognitive abilities and strategic thinking but also exacerbates stress and reduces resilience – critical factors for leadership roles.
Recognising this, businesses across the region are increasingly exploring ways to support executive wellness. The hospitality industry, in particular, is stepping up to meet the growing demand for rest-focused travel experiences.
Hotels and resorts are evolving to cater to wellness-conscious travellers, with an emphasis on better sleep. Four Seasons, for example, has introduced a range of sleep-enhancing initiatives aimed at executives. These offerings include bespoke treatments, curated sleep environments, and innovative wellness-focused suites designed to support restful recovery.
Emerging trends: “Sleepcations” and wellness suites
One trend gaining momentum is the concept of “sleepcations” – short, purpose-driven stays aimed at recharging both mind and body. Drawing on its survey insights, Four Seasons has tailored its approach to address the unique needs of high-performing professionals:
- Custom sleep environments: Rooms equipped with blackout curtains, soundproofing, and premium mattresses.
- Pre-sleep rituals: Treatments like guided meditation, sound healing, and relaxation massages to ease stress and improve sleep quality.
- Pillow menus: Personalisable options to ensure optimal support and comfort.
- Wellness-focused suites: Enhanced air circulation, circadian lighting, and soundproofing to promote recovery.
Business travel, often synonymous with sleep disruption, is another area seeing innovative solutions. In the GCC, properties like Four Seasons Hotel Bahrain Bay and the Pearl Spa in Dubai are redefining the executive travel experience by integrating wellness into their offerings. From tailored spa treatments to ergonomic in-room options, these initiatives aim to make rest an integral part of business trips.
The findings of the YouGov survey are a wake-up call for leaders and organisations across the GCC. With mounting evidence linking sleep to productivity and wellbeing, addressing the region’s sleep deficit is not just a personal health issue but a business imperative. As hotels and other sectors respond to the demand for wellness-centric services, they pave the way for a more rested and effective workforce in the region.
Follow us on
