Hind Sediqqi runs marketing for Ahmed Sediqqi & Sons, a daughter running part the family business – not a prolific trend in the Gulf, and certainly not for her fellow Emiratis. The high end watch company sells every major brand, from Rolex to Baume and Mercier, and she is at its publicity and branding helm.
After graduating, Sediqqi joined her father in the corporate office of Ahmed Seddiqi & Sons as an intern. Her own vision saw her rise through the family company. She developed a comprehensive plan to head up the company’s marketing department, overseeing all marketing and promotional activities for the flagship chain. A big task – it retails more than 90 percent of the world’s luxury watch brands. One of her lynchpins to success has been educating the market on the art of watchmaking, particularly the craftsmanship, quality and precision.
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