Nisreen Shocair took over the helm of Virgin Megastores, Middle East in 2006 and has overseen the brand’s transformation from a CD and DVD store to a one-stop shop for music, video and multimedia entertainment. Shocair, who grew up in Nigeria, started her entertainment career working at a local Blockbuster store in Texas before finishing her degree and joining Sony in the early 1990s. In addition to her  role at Virgin, Shocair also sits on the advisory board of several digital and environmental start-ups.