As regional boss of Mondelez International (known as Kraft Foods until earlier this month), Tikku looks after some of the biggest brands in the region. Mondelez International has sold brands in the GCC for close to 100 years and operations based here since 2000. The company employs around 680 people in the region, including 182 people employed as part of its Pakistan operations, which is led from the company’s regional head office in Dubai, where the company oversees sales, distribution and operations in the GCC and other markets including Libya, Iraq, Algeria, and Yemen. The company also operates manufacturing facilities in Bahrain and Saudi Arabia. Its largest-selling products in the region include Kraft and Philadelphia Cheese, Tang, Cadbury Dairy Milk, Flake and Oreo.