A veteran TV management professional, Mukund Cairae is the CEO — Middle East, North Africa and Pakistan of Zee Entertainment Enterprise LLC. Associated with Zee for over eight years in senior positions, he has expertise in broadcast media business and a proven track record in setting up businesses right from inception. Under his leadership, Zee Network’s MENAP operations recorded the most profitable year in 2011-2012 and gross advertising revenues increased by 77 percent in the last three years.