Farook is the man behind one of the UAE’s most popular design galleries Traffic, which he started in 2007. Originally founded as a small gift shop, Traffic developed into a furniture store before Farook finally settled on a “cultural commercial project” complete with its own design studio and retail outlet. Traffic regularly plays host to private art viewings, product launches and film screenings.
In June, he and the Traffic team travelled to the world famous La Biennale di Venezia where his team designed and created all of the visual communication, branding and industrial design for the UAE’s first ever pavilion at the design show.
In addition to being a budding entrepreneur, Farook is also an ambassador for Middle Eastern arts and culture and this year founded his own design competition aimed to uncover budding talent in the region.
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