Like most children who are offered advice on not what to do, brother and sister Nadine and Joy Ghossoub both ignored their dad, Joseph — president of the region’s largest communications company — completely and joined the family firm. But Joseph, who founded the $700m conglomerate, can’t be accused of nepotism — “they start where everyone starts,” he said at the time.
Both, however, have proved their own passion for advertising. 28-year-old Nadine, an account director at Team, has worked on numerous accounts for leading brands such as Harvey Nichols and Land Rover, and has enjoyed success at the industry’s leading awards, Cannes Advertising Festival.
While neither Nadine nor her younger brother Joy, who is an account executive at Mediaedge:cia, are expecting to take over the top spot any time soon, they have both admitted it’s something to aim towards in the future.
Follow us on
