100 smartest people in the UAE
Tue 26 Sep 2017 12:04 AM
Lance De Masi

Company: American University in Dubai

Designation: President

Country: US

Country of residence: USA

There is no doubting New York-born Lance De Masi is a smart leader. One look at his portfolio and you may find yourself in awe. The now-president of the prestigious American University in Dubai (AUD) is also an assistant professor of marketing communications at the university. While De Masi has taught at the university since it opened in 1995, his impressive career began long before AUD.

Armed with several degrees, including an honorary PhD by Schiller International University, De Masi has held management positions at renowned advertising agency BBDO Worldwide in the US, Italy, Spain, Cyprus, the UK and the UAE, where he was executive vice president and CEO for six years.

He joined AUD in 1997 as an academic dean before working his way up the ladder to interim president and, ultimately, president, meanwhile helping transform the university from a small operation to a respected institution of higher learning.