Former hotelier Gaurav SinhA launched Insignia in 2003, setting up as one of the first companies in the then-new Dubai Media City free zone. The firm soon branched out to India, Sydney, London and beyond, fast becoming known as the region’s first branding agency solely dedicated to supporting hospitality, travel and leisure companies.
With more than 60 five-star hotels across around 20 countries, 120 restaurants and 30 lifestyle and leisure outlets on its books, the company claimed two years ago to have turned over $55m worth of business in the past decade. Its existing clients – according to its website – include Dubai Tourism, Viceroy Hotels, Jumeirah Zabeel Saray, Kempinski, W Hotels, Burj Al Arab Jumeirah, Rotana, the Armani Hotel Dubai, DoubleTree by Hilton and flydubai.
Insignia also has three affiliate ventures. These are the Travel Marketing Council (TTCM), launched by Sinha in response to demand for an industry-exclusive networking forum for destination and travel professionals; boutique hospitality advisory firm Quillon, and architecture firm Haptic.
“The toughest question you can ever ask somebody, whether it’s an individual or an organisation, is ‘we know what you do but what do you really stand for?’” he once told Arabian Business. “That’s where compelling creative genius is born.” That’s an apt description for the man himself.
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