Indian Aces
Sun 28 Jan 2018 10:17 AM
Hussein Adam Ali

Industry: Retail

Company: Swiss Arabian Perfumes Group

Designation: Chairman

In September 1974, a then 30-year- old Hussein Adam Ali arrived in the UAE from Yemen – where he was born and raised in an expatriate family – to look for ways to continue his family’s long tradition of involvement in the perfume industry and start his own venture. He realised this dream the following year in association with famed Swiss perfume maker Givaudan SA, one of the world’s largest and most respected manufacturers of perfumes.

From these humble origins, Swiss Arabian has grown into an international giant that exports to more than 80 countries. It now produces more than 35 million perfumes annually at five high-tech manufacturing facilities spread across a total area of 165,000 sq ft.

In a bid to keep up with the pace of change in the modern age, the company also has implemented its well-known Mashkoor cardless customer loyalty programme for registered customers, which now has amassed a still-growing membership base of more than 150,000 people. Under Ali’s guidance, the company has also recently refreshed its brand identity and adopted a user-friendly approach to buying perfumes online.

He is also a shareholder and chairman of the Abu Dhabi-based Star Paper mills, and he and his family are involved in humanitarian projects and school constructions across India, Afghanistan and Africa.