Sister to renowned bridal couturier Yasmine Yehia (of Maison Yeya) Mariam Yehia that has carved a substantial following of her own with her fashion brand, Mrs Keepa. The younger Yehia left a 12-year long media career that included time working with brands at Emaar’s Dubai Mall to follow her passion into the world of fashion.

In 2013, she made the leap enrolling at Esmod in Dubai and jump starting her foray into the fashion world, before launching her atelier and pre-a-porter line in May 2016, as well as later exhibiting at Fashion Forward in Dubai in October the same year.

Her edgy twist to boho luxe has garnered her a following of over 80,000 savvy and would-be fashionistas on Instagram attracted to her ‘bridge brand’ that sells pieces within the $300-800 price range, and sometimes for up to $2,500.