Mr Nizar’s passion for premium chocolate gifting has been translated to his son, who overlooks the operation of the highly important UAE market. Part of Oussama Choucair’s portfolio is building the new factory in Dubai Industrial Park, which will be Patchi’s largest manufacturing plant worldwide.

Oussama Choucair is also the CEO of Patchi’s Franchising Division, which is responsible for expanding the business to new markets through allying with the right strategic partners. The current network spans across Armenia, Azerbaijan, Brunei, Egypt, Kazakhstan, Kuwait and East Asia. Moreover, he also oversees Patchi’s Travel Retail division which is an expanding business for the group and is looking to enter new markets to benefit from the growth this industry is expecting.

Patchi all started with a dream – an 11-year-old boy who was fascinated by the universe of chocolate. As Nizar grew older, so did his passion until he was able to make his dream come true. A pioneer and innovator, he knew that chocolate had the potential to become something even more special. He felt it had the power to bring added joy to people. With these beliefs as his muse, he was inspired to create something new. This creative concept embodied transforming chocolate into gift items. Patchi was born.

Ever since, Patchi has been on a journey that has evolved over time as this exclusive brand spread throughout the world – discovering new cultures, celebrations and exceptional times.