50 KEY UAE BRANDS
Mon 30 Apr 2018 11:29 AM
Ski Dubai

Headquarters Dubai

Sector Tourism

The fact that it allows guests to ski in the desert is perhaps one of Ski Dubai’s strongest characteristics. The brand, which is behind the 22,500 sqm indoor ski resort in Mall of the Emirates, is now synonymous with Dubai’s own branding as a global tourism hub.

Developed by Majid Al Futtaim Group, which also operates MOE, the slanted building opened in 2005 and boasts the world’s first indoor black diamond run. It is surrounded by cosy chalets and restaurants, from which passersby can enjoy the wintry views through surrounding windows.