He was recently recognised by his industry peers in PR News’ global ranking of the “Top 50 Game Changers of PR for 2017”, making C&B the only MENA region PR consultancy to appear on the worldwide list alongside major names including IBM, Pinterest and PwC.

Since C&B’s inception in 2005, Itani has been a firm believer in “letting the facts do the talking” and achieving quantifiable results to not only drive ROI for his clients, but also demonstrate the lasting power and relevance of the communication discipline in today’s competitive business environment.

As an early advocate of new-age PR methods, Itani has also played a proactive role in pushing the boundaries of brand communication to new heights, driving C&B to achieve a series of momentous firsts in the PR industry. 

C&B was the first PR consultancy in the region to appoint a creative director and launch an influencer communication division, See & Be, reflecting Itani’s focus on innovation as the cornerstone of producing original, impactful work. C&B is also the only locally-grown agency of its kind that has built a communication network of 18 offices across the MENA region and beyond to the Indian subcontinent, bringing Itani’s in-depth regional expertise and ambitious global vision to life.