Company: Ellington Group
Designation: Managing Director
Timing, they say, is everything. Robert Booth moved to Dubai in 2001, joining Emaar Properties just as the real estate sector in the emirate was about to boom. He became an influential figure in the company’s delivery of what would become the landmark developments of Arabian Ranches, Emirates Hills, The Greens and The Dubai Marina, projects that would bring more than 40,000 residential units onto the local real estate market.
That, though, was just a precursor to what would become the company’s signature achievement: the flagship Downtown Dubai project. Booth oversaw everything, from hiring masterplanners to launching the hotel, retail and residential components, including the Burj Khalifa.
As a developer, you really have to be focused on a quality product and your customer. Take care of those and the business will follow”
Then, four years ago, he decided to branch out on his own and founded the Ellington Group, a boutique developer that now has 11 high-end properties under development spread across MBR City, Downtown Dubai, Emirates Hills, Jumeirah Village Circle and the Palm Jumeirah. Under the tagline “Live in Design”, they are all hallmarked by Booth’s passion for design, architecture and art, a place where residents can live in a “community within communities”.
Its marquee projects include Belgravia and Eaton Place in Jumeirah Village Circle and DT1 in Downtown Dubai, which have already won acclaim from both investors and residents for their quality and immaculate after-sales service. When Belgravia was handed over to buyers, he and his partner, Joseph Thomas, personally visited all of the residents with a gift basket and welcome note. In January, his team were back there washing every resident’s car and leaving a “thank you” note from Ellington for living there.
Belgravia Heights was sold out before its official launch – and most of the buyers are end-users not investors. “As Ellington Properties, we really focus on the product we deliver and making our customers happy. After that, the business will take care of itself,” Booth said of his approach.