Nidal Abou Ltaif is known for his track record of success, his passion for winning, and his desire to help governments and businesses use technology to make a real difference in people’s lives. During his 30 years as a sales leader, Abou Ltaif has transformed businesses at the three companies he has worked at: NCR, AT&T and Avaya International.

Ltaif joined Avaya as the sales leader for the Middle East in 2003, rewiring the business by building a winning team and a go-to-market strategy from scratch. He has been instrumental in transforming Avaya from a niche voice/IP telephony player to a business communications powerhouse by market share in the contact centre, unified communications and infrastructure businesses verticals across geographies.

Nidal is driven by his commitment to building and developing leaders. At NCR, he fostered a culture of self-motivation, agility and integrity. Most of the associates Nidal mentored went on to have successful careers themselves, in technology, across the Middle East and Africa. The associates Nidal currently recruits and coaches are widely recognised as some of the highest in calibre across various functions.