Serial entrepreneur Adeeb Ahamed is a multifaceted professional spearheading several companies as a dynamic board member of LuLu Group International. His business acumen, tailor-made strategies and entrepreneurial prowess have helped him elevate his business initiatives.

Prior to initiating LuLu Exchange in 2009, Ahamed held several positions in the hospitality and service sector with international brands like Grosvenor House, AJW Marriott and Baglioni Hotel in London.

As he steadily held the confidence of management and stakeholders by successfully establishing LuLu Financial Group with more than 200 branches across the globe within eight years, he was invited to initiate many other divisions of the group such as the organised retail segment Tablez, and the hospitality segment Twenty14 Holdings.

Ahamed sits on the senior advisory board of the South Asia Regional Strategy Group at the World Economic Forum (Wef), the highest-level decision making body for the Wef’s activities in South Asia. The group is committed to accelerating the regional transformation of South Asia through public-private cooperation.