It’s near impossible to surf Instagram without noticing his social commentaries, often poking fun at the challenges of marriage with his wife Salama Mohamed, herself a social media influencer. Through his media output Al Ameri discusses issues including employment, entrepreneurship and social development. He is now working with youth on education and employment readiness. Previously, Al Ameri sailed on oil tankers, worked with public sector investments, spent five years working with Mubadala Development Company and co-founded food startup Slices in Abu Dhabi.