The UAE’s second largest telecom giant achieved profitability in just two years after its launch in 2006. Headed by CEO Osman Sultan, the company otherwise known as the Emirates Integrated Telecommunications Company saw its nine-month net profit rise 9.2 percent in 2019 to total $380m for January to September compared to the same period last year. More impressive is the fact that it boasts around 6.5 million mobile customers, granting it almost 50 percent market share, as well as 555,000 fixed line subscribers and 180,000 home services subscribers.
We are operating in an environment characterised by rapid change, innovations
Sultan, who is a strong advocate of next generation technologies, announced last year that du is preparing 5G deployment in major clusters such as Expo 2020, Burj Khalifa Downtown and Yas Island. The firm has also teamed up with Munich-based Giesecke+Devrient Mobile Security to provide eSims for customers in the UAE, making the country among the first in the world to offer the service.
Furthermore, the telecoms operator announced the availability of Amazon Prime Video to its entertainment service, where customers can pay monthly for continued access to Prime Video at just $6 per month. Du’s offer comes as the Middle East video streaming competition hots up with the likes of Netflix, StarzPlay, MBC and Amazon Prime competing for market share in the region. The firm also launched the UAE telco sector’s first Women’s Council as part of its commitment to empower women and emphasise their pivotal role in both society and different sectors across the country.
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