World’s Most Powerful Arabs 2019
Sun 30 Jun 2019 09:03 AM
Nidal Abou-Ltaif

Company: Avaya International

Designation: President

Nidal Abou-Ltaif is an advocate of the economic potential of the region, and has played an instrumental role in expanding Avaya’s investments across it. He has driven the launch of innovation hubs and customer experience centres here, and helped positioned the region as an innovator among global public and private sector players through large-scale, globally recognised, Avaya-branded events. What’s more, he heads a team of in-house and outsourced software developers innovating solutions and content that originates from the aspirations and needs of Avaya’s customers.

Indeed, Abou-Ltaif subscribes to the notion of Technology for good. He ensures that Avaya’s solutions deliver positive business outcomes, but just as important to Abou-Ltaif is their ability to provide equality of digital experience – particularly for the one in seven people worldwide with special needs. An emergency response system to be used by hearing-impaired citizens, designed by Avaya with a regional public safety organisation, is a perfect of example of this thinking in action. 

Abou-Ltaif is also a champion of diversity in the technology industry; almost half of his leadership team are female, and his belief in expanding the role of young talent in driving transformation resulted in the creation of the Avaya Academy, which nurtures young talent with paid placements across the Avaya workforce. 

An advocate for borderless innovation and teamwork, Abou-Ltaif strongly subscribes to the notion that innovation is not a top-down phenomenon, and instead comes from the organisations actually deploying new technologies. Under his leadership, innovation is co-created between Avaya’s representatives and their customers and partners, with the resulting solutions solving real business challenges.