His ad agency LMTD has created campaigns for some of the region’s biggest brands including Etihad Airways, Careem and ADNOC among others, where it focuses on taking emerging regional brands global. Also a mentor at Wamda’s Mix n’ Mentor programme, Hutson is an advocate for “keeping the dirham in the room” and urged start-ups to call on regulators for framework that allows foreign investors to keep investment in the GCC.