The foundation of the firm was laid in 1974 by the late Mohsin Haider Darwish, who helped it meet the challenges of a rapidly developing nation. MHD LLC has interests in trading, contracting and projects, with brands including Land Rover, Jaguar, McLaren, Volvo, MG, Ford, Huawei and Hitachi.

After graduating from Sultan Qaboos University in computer science and maths and joining Petroleum Development Oman as a programmer, Areej entered the family business in 1994. Her leadership and ability to spot opportunities soon steered the organisation to success and she has been granted numerous awards over the years.

What must be done to encourage gender parity in the workplace and how do you facilitate this in your company? 

Today’s women play an active role in society, culture and business. However, they have to walk the extra mile to prove their worth in the corporate world. I’m lucky to have grown up believing there were no limits to what I wanted to achieve in life. A woman can have it all if she sets strategic goals.

Employers play a vital role in workplace gender parity. At MHD, we believe in giving equal opportunities to all employees irrespective of gender. We aim to find and empower diverse talent who will help achieve the organisation’s goals.

We evaluate job specifications to eliminate barriers to growth, while promoting women’s education, training and professional development. It’s an environment where they can flourish and fulfil their career aspirations through active decision-making roles, see contributions recognised and access mentorship for senior roles.

What are you most proud of?

I believe I have been successful in carrying my father’s legacy, which for me is an achievement. I took the lead in diversifying the family business by expanding its brand portfolio through new business partnerships. The company has moved beyond niche segments into sectors in line with Oman’s Vision 2040. We expanded our presence across Oman by opening multiple showrooms and aftersales services for customers in the interior.

Who are your role models? 

I grew up in a business family and my role model was my father. He was the epitome of who I wanted to become. His relentless pursuit of excellence, determination, perseverance and foresight were lessons. He introduced me to the business world and his guidance gave me a good understanding of operations, provided invaluable real-world business experience and taught me to stay strong in the face of adversity.

What are a leader’s most important traits? 

It’s imperative to have a vision and meticulously work towards it – the disciplines we follow catapult us to success.