As the director of the Middle East’s largest celebration of the written and spoken word, Ahlam Bolooki’s mission is to unite readers with books and inspire a lifelong passion for reading.
With a mission of inspiring all, including non-readers, to read for pleasure, Bolooki is responsible for devising strategy and curating a diverse, inclusive and enlightening Festival programme.
With appeal to audiences of all ages and backgrounds, the Festival attracts fresh ideas, forward-thinking and promotes a more empathetic society.
Prior to her role with the Festival, Bolooki was the Head of Regional Campaigns at Dubai Tourism – the principal authority responsible for strengthening Dubai’s positioning as a world-leading tourism destination.
Bolooki spent more than four years working in marketing roles at global hospitality group, Jumeirah Group, during which she oversaw all aspects of marketing and communication for a portfolio of over 60 restaurants in 10 cities worldwide.
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