PNC Menon is currently working on perhaps his biggest project yet — the Mohammed Bin Rashid City development in Dubai — and he’s also looking at one of the city’s most important needs: affordable housing. Three decades after his entrepreneurial journey began, the founder of the Sobha Group of companies said it is “the most exciting thing to have happened in my life”. “It’s a dream project for me,” he said recently in the surroundings of his Dubai home in Emirates Hills. Menon started his entrepreneurial journey from very small beginnings. He set up an interior decoration firm in Oman in 1976. Today his organisation, the Sobha Group, is a multinational, multiproduct group with significant interests and investments in the UAE, Oman, Qatar, Bahrain, Brunei, Tanzania and India.