PNC Menon didn’t mince his words when he told us about his involvement in Dubai’s Mohammed bin Rashid City project last year. Almost three decades after his entrepreneurial journey began, and at the age of 65, the founder of the Sobha Group of companies says it is “the most exciting thing to have happened in my life”. Menon says in terms of land size, the 4.2 million sq m District One, which is being built in a joint venture with Dubai developer Meydan as the first phase of the overall city, was the biggest single project the company had ever embarked on.
“It’s a dream project for me,” he says. “Both of us, we are so committed to this project and we are making sure this is one of the best projects on earth.”
For Menon to be as enthusiastic today about the company’s projects says much about the man whose rags-to-riches tale is the stuff of business legend.
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