Alukkas, who set up the $1bn global conglomerate almost a quarter of a century ago, has grown the business to become a key player in the Middle East jewellery market, with as many as 80 stores across the region, and 5,000 staff. Founded in 1987, the company has over 10 million customers and Joyalukkas has the distinction of being awarded the Dubai Quality Awards Certification by HH Sheikh Mohammed Bin Rashid Al Maktoum, the Ruler of Dubai. Significantly, the jewellery retail chain is the only jeweller to have been awarded the Superbrand status in the UAE for four consecutive years, from 2010 to 2013.

From building homes to helping flood victims, blood donations or helping expats with financial assistance to return home, the group also believes in being there when needed the most.