Marc Dardenne’s role in the opening of the world’s first Armani Hotel in the iconic Burj Khalifa, Dubai buys him a well-deserved place on the Arabian Travel News Power 50 List this year. As head of Emaar Hospitality, Dardenne’s name has become synonymous with luxury hospitality in the region, as he spearheaded the establishment of the Address brand in the region.
Over the past 12 months, The Address has opened two more properties – The Address Dubai Mall and The Address Dubai Marina – and has also re-branded The Address Montgomerie in Dubai. Downtown domination by Emaar Hospitality Group was cemented with the opening of Armani Hotel Dubai at the end of April, a few months later than expected, but well worth the wait.Thanks to the smart collaboration between Giorgio Armani and parent company Emaar Properties, Emaar Hospitality has shown that Dubai hotels do not have to be gold and glitzy but rather stylish and sophisticated. The hotel is now the model for up to 10 other Armani properties worldwide, the next being in Milan, and also sets the standard for what a partnership with a global fashion icon can achieve.
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