Al Hazzaa may not be the most famous name in the content industry at present. However, in his role as undersecretary of the Saudi Arabian Ministry of Culture and Information, he has the power and the dynamism to make a major impact. Al Hazzaa has been credited by many as playing a leading role in the development of intellectual property rights enforcement in the kingdom and it is his work that has led to the instalment of a transparent procedure for tackling piracy in all its forms.
The continuation of this work could see a legitimate market for content sales – through digital and packaged media – emerge.
If this progress ultimately extends to the pay TV market, Hazzaa would have a hand in ensuring the region’s most commercially lucrative media sector realises its true potential, handing a massive boost to stakeholders both within the region and internationally.
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