Mushtaq Shaikh’s Lobo Tailors has put Dubai on the world’s sartorial map. His European clients refer to his shop as ‘Dubai’s Savile Row’ after London’s famous bespoke tailor area, and Shaikh has high-profile clients including former cricket stars Ian Botham, Vivian Richards, Imran Khan and Andrew Flintoff.
What makes Lobo Tailor’s success even more startling is that Shaikh has grown the business without a dirham spent on advertising. Instead of putting money into magazines or online, Lobo Tailors invests in bespoke raw fabrics, and let word of mouth do the rest.
Lobo Tailors has an 8,000 sq fo t factory outlet near Dubai International Airport, which makes clothes for 35 airlines around the world including Emirates.
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