One sure sign of the company’s innovation in recent years has been its efforts to implement new technologies such as Roto Printing, Salt and Pepper, Soluble Salt Printing, MDR, Double Charge, Granitech, Technoslate and Twin Press. The company was also an industry pioneer in integrating the PH 7200 Press into its production line in order to create slabs and large-format tiles for multiple applications such as vanity tops, steps and façades, which were earlier purely based on natural stone. In addition, the company has adopted the latest digital printing technologies, resulting in new tile collections.

Further proof of innovation comes from the fact that RAK Ceramics was the first company in the world to launch luminous, golden or silver glazed tiles, and the first to launch a series of super specialty tiles called RAK Antimicrobial, created specifically for the hospitality and healthcare industry. The company then took innovation in ceramic tile design to a whole new level when it launched its RAK Slim range, a new brand of 4.5mm thick tile that sets an industry benchmark in terms of thickness, strength, cost and ease of use. This product line offers features unprecedented for thin-sized tiles, reducing the weight of tiling by half, significantly slashing dead load on buildings and related structure costs.