You name it in media, and the chances are that Joseph Ghossoub probably has a hand in it somewhere. When Ghossoub speaks, the media world tends to listen. His influence in the Arab media world just seems to keep on growing, with the Holding Group now in charge of Team/Y&R, Intermarkets Advertising, Asda’a Burson-Marsteller, Mediaedge:cia and Wunderman. Ghossoub is also an outspoken analyst for the region’s burgeoning advertising industry.
Ghossoub was last year honoured with the first ‘Dubai Lynx Advertising Person of the Year Award’, given for his outstanding contribution in raising Dubai’s profile on the international stage of creative advertising.
The former chairman and world president of the International Advertising Association, Ghossoub has been involved in managing regional and global agencies for more than two decades.
Decorated with Lebanon’s highest civilian honour in 2004, Ghossoub is a Knight of the Order of the Cedar, in recognition of his achievements and services towards promoting regional and international understanding and cooperation.
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