However, it is not so much for his legal work with which he has gained influence within the British and wider community here. It was in Dubai in 2009 that he conceived of the “British Polo Day”, which has hosted approximately 10,000 high-profile guests to date. British Polo Day Dubai not only celebrates the history and tradition of the sport of polo, but also acts as a cultural bridge between Britain and Dubai and a conduit for British businesses to access the local market. The British Polo Day Dubai has been used as a platform to launch the Hackett and Mulberry stores in Dubai, and also as a vehicle for Land Rover and Virgin Atlantic and over 20 other quintessentially British brands and institutions such as Eton, Harrow, Oxford, Cambridge and the British Army to narrate their heritage to the local market in this unique event.