Mohan Nambiar began his advertising career in the UAE at Matco, one of the oldest advertising agencies in the country. Today, he heads up MEC MENA, a subsidiary of Menacom, the holding company in which global giant WPP holds a 60 percent share, whose operations stretch from Morocco to Afghanistan. In his role as CEO, Nambiar has been responsible for launching MEC and its specialist divisions in the MENA region.