When Dubai-based Eros Group and electronics giant Samsung first tied-up nearly two decades ago, neither firm was particularly important in the UAE. The distributor and retailer was yet to make much of a dent in the Gulf market, while the Korean conglomerate was perpetually behind its competitors in releasing the latest technology.
“In 1995 Samsung was being transferred from one distributor [to the next] every six months, because it was not a lucrative business,” Eros Group CEO Deepak Babani told us earlier this year.
The firm is targeting a turnover of $1.3bn, or 20 percent growth, this year, and much of that is expected to come from its distribution of Samsung products, which are now the company’s most lucrative contract.
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