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Zoho’s finance platform records 42% growth in UAE

It also announced launching Zoho Practice, an end-to-end practice management solution for accounting professionals

Zoho has seen a 42 percent increase in new customers in the UAE and 50 percent in the MEA region. Image: Shutterstock

Zoho, a leading global technology company, said its finance platform has achieved a 42 percent increase in new customers in the UAE, and 50 percent in the MEA region.

The company also made significant expansions to its finance platform with over 230 extensions in Zoho Marketplace, and a dedicated developer portal.

It also announced the launch of Zoho Practice, an end-to-end practice management solution for accounting professionals.

These additions strengthen the Zoho Finance Platform’s ecosystem, helping businesses across the MENA tailor their applications and collaborate with their accountants to enhance their operations, the company said in a media statement.

President of Middle East and Africa (MEA) Hyther Nizam said the company’s continued investments in building a powerful ecosystem have enabled businesses to access the best enterprise tech available.

“The expanded Zoho Finance Platform ecosystem offers full customisation, ensuring that the software continues to meet their business needs with unparalleled efficiency, even as they evolve,” he said.

The company’s finance platform extension comes at a time when accountants across the region are expected to go beyond providing traditional services like day-to-day accounting, bookkeeping, financial reporting, auditing, and tax filing.

“Clients also expect insights on an organisational level, like how to curb spend, identifying additional revenue sources, and accelerating business growth. However, to provide these bespoke services with excellence, accounting professionals would require a holistic view of their clients’ businesses, in addition to efficiently running their own firm’s operations,” it said.

Zoho Practice, a one-stop solution meticulously crafted for the modern accounting firm, is launched with extensive client management, document management, client project tracking,

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