Dubai-based Invictus Investment enters new markets with new products

The new markets are the Netherlands, Jordan, Burkina Faso, and Senegal, increasing Invictus Investment’s global presence to 54 countries. The two new products are sunflower and rapeseed meal, which has now broadened its portfolio to more than 30 products and categories.

Invictus Investment eyes growth

The expansion is part of Invictus’ long-term strategy to grow its geographic footprint, diversify its product range and strengthen its position as a leading agro-food commodities trader.

The company also recorded its first sale to Brazil, which has so far been a key sourcing country for Invictus. Freight services have been extended to include Spain and Tunisia, strengthening its logistical capabilities in these key markets.

Amir Daoud Abdellatif, CEO of Invictus Investment, commented: “Our expansion into these four strategic new markets represents an important step forward in our growth strategy as we continue to scale our business and enhance our ability to serve customers worldwide.

“The moves into Burkina Faso, Jordan and Senegal bolster our already strong presence across Africa and the Middle East, while establishing operations in the Netherlands broadens our reach in the European market.

“Our first sale to Brazil is a key milestone in our expansion into South American export and import trade, where we see opportunities to further grow our presence in this major agro-food market.

“Introducing sunflower and rapeseed meal to our product mix is part of our ongoing diversification strategy to offer a wider range of in-demand agricultural and food commodities.”

In the first half of 2024, Invictus Investment achieved a 35 per cent increase in commodity transaction volumes to 3.36 million metric tonnes, compared to 2.48 million metric tonnes in H1 2023.

Revenue increased to AED 4.26 billion ($1.16 billion), while net profit reached AED 84.23 million ($22.94 million).