By Sam Bridge
Emirates Airline Festival of Literature and Investment Corporation of Dubai sign expanded sponsorship agreement for the 2020 festival
The Emirates Airline Festival of Literature and Investment Corporation of Dubai (ICD) on Wednesday announced the signing of an expanded sponsorship agreement for the 2020 festival.
The extended partnership is a result of the positive response that ICD witnessed to the Business Days at the 2019 festival, and the opportunities they provided for not only the business community but also students.
Held under the patronage of Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, and Ruler of Dubai, Emirates Airline Festival of Literature is the largest celebration of the spoken and written word in the Middle East.
The event brings together the world’s leading writers and thinkers, including experts and thought leaders in a wide range of fields that have a direct impact on business and innovation.
Sheikh Ahmed Bin Saeed Al Maktoum, chairman of the board of trustees for Emirates Literature Foundation, said: “The Emirates Airline Festival of Literature is a firm favourite in the annual calendar for a huge number of people. The UAE is one of the most dynamic entrepreneurial business environments in the world, so it is fitting that the Festival attracts the most sought after thought leadership speakers.
"The Business Days and the Innovation Strand will give festival visitors the chance to hone their business skills and allow everyone to continue to push the boundaries of innovation.”
Mohammed Ibrahim Al Shaibani, executive director and CEO of Investment Corporation of Dubai, said: “Once again, we are proud to showcase our passionate commitment to furthering education and innovation through continuous sponsorship of the Emirates Airline Festival of Literature. In alignment with our social outreach policies, we are pleased to extend further support to this great annual literary gathering, and we will be sponsoring the Business Days and the Innovation Strand for the new edition of 2020.”
The Business Days include sessions in Arabic and English, including Asia’s first Apprentice winner Jonathan Yabut, international relations expert Parag Khanna, the millionaires’ mentor Bev James, celebrity branding specialist Jeetendr Sehdev, Mariyam Al Balooshi and Khalid Al Hosani.
Masterclasses and workshops cover everything from boosting productivity to using Feng Shui in your business and emotional Intelligence.
The innovation strand brings together engineering, astronomy, space travel, and fascinating stories of humans and animals, backed by science, and feature prominent leaders in their respective fields.