Demand for green and blue spaces is increasing from employees in Egypt, with ponds, walking trails, bike storage, cycling facilities and sports courts on their wishlist.
Ahmed Ghobara, Senior Associate at global cultural agency CRTKL, said: “The workplace and the world of working has changed with well-being and happiness the number one priority for businesses.”
As people return to offices he says informality will be favoured, with casual kitchens, social hubs and outdoor spaces for employees to connect, catch-up, and meaningfully engage with one another.
“In Egypt, post-pandemic priorities in the workplace focus on employees’ mental and financial wellness with a need for flexibility, as it directly impacts work loyalty and employee productivity,” he added.
While outdoor space has become the most prized residential amenity, so too has open green space become more important in a commercial environment.
CRTKL highlighted that there are around 60 million employees currently able to work from home in Egypt.
“The future of the workplace post-pandemic is compelling with Egyptian employees now empowered to choose their preferred work environment given the variety in approaches from employers,” said Ghobara.
Redesigned physical infrastructure by CRTKL in Egypt supports new ways of working, empowering people to choose how and where they work as the office now becomes a flexible corporate asset to retain talent.
“We want to spark inspiration and enrich the Egyptian workplace environment, keeping employees happy throughout the day. We advocate a hybrid, flexible concept to promote work from anywhere to attract and retain talent in this competitive applicants’ market,” he added.
CRTKL says the emphasis in Egypt is on delivery of work rather than location. The imperative is to establish a framework that allows the individual some autonomy while maintaining culture, knowledge sharing, productivity and brand.
“Savvy organisations will blend the residential, hospitality and workplace sectors and recognise it is less about catering to hybrid work and more about servicing the hybrid lifestyle to attract and retain talent,” added Ghobara.
For example, reinvigorated lobby spaces can become lively areas that serve office-based and mobile clients, partners, colleagues,and the greater community.
With the reduction of traditional office space, comes the expansion of experimental and collaborative environments – communal zones where people can relax, shop and work.
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