Global crypto exchange OKX has launched a new promotional campaign as it looks to expand its 50m global user base.
The self-managed Web3 wallet app will run its “The System Needs a Rewrite” campaign through print and digital formats and was produced in collabiration with the BBDO New York agency.
As one of the leading crypto trading apps, OKX has partnered with brands including Manchester City, the English Premier League and leading sport stars including F1 and golfers.
OKX campaign
The campaign, a video from which can be seen below, highlights the app’s Web3 self-managed technology in an effort to replace existing centralised systems.
Haider Rafique, Chief Marketing Officer of OKX, said: “There are two camps of thoughts. One side suggests we update existing systems to create a better world. The other believes we need a system re-write.
“Our new campaign is a nod to those who believe we need to re-write the system into Web3. We envision a world where we all have more control, mobility and various ways to trade our assets.
“A world where software allows us to be our own bank, to be interoperable and to trade without any intermediaries. We are here to contribute to building this future.
“This campaign is the preamble to the first-of-its-kind Web3 products we’ll release this year.”
OKX has recently expanded its Web3 offerings to meet the needs of beginners and experts alike. These include:
- OKX Wallet: A powerful, secure and versatile crypto wallet which gives users access to more than 50 blockchains while allowing them to take custody of their own funds
- DEX: A cross-chain decentralised exchange which aggregates nearly 200 other DEXs, with more than 200,000 coins on more than 10 blockchains available
- NFT Marketplace: A multi-chain, zero-fee NFT marketplace that gives users access to NFT listings across seven top-tier marketplaces including OpenSea, MagicEden, LooksRare and Blur
- Web3 Earn: A powerful DeFi platform that supports earning and staking on 80 protocols across nine chains
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