SMEs prepare for Life & Style Show

Start-ups and small businesses look to grow their customer base at the region’s largest ever consumer lifestyle show
SMEs prepare for Life & Style Show
By Neil King
Wed 27 Nov 2013 01:10 PM

The region’s largest ever consumer lifestyle show it set to launch, giving start-ups and small and medium sized enterprises an opportunity to make an name for themselves and increase their customer base.

The Life & Style Show UAE takes place at the Abu Dhabi National Exhibitions Centre (ADNEC) from 5 to 7 December, featuring six sub-events including Speed & Power, Home & Living, Fashion & Beauty, Gizmos Gadgets & Tech, Sport & Leisure, and Toys Hobbies & Games.

As well as global, household names such as Nintendo, BlackBerry, and Harley-Davidson, the event will feature a number of SMEs from across the Emirates.

Among the country’s varied SMEs showcasing their products and services at the event will be sports equipment company Sport 800, children’s products business Celine and Nora, and Abaya designer Future Fashion.

Dubai-based sports SME, Duplays, will host a 32-team football tournament, and many fashion labels will showcase their style on the catwalk.

Exhibitions and trade give small business’s wider audiences than they are used to, and can help generate interest as well as provide invaluable networking opportunities.

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