By Sam Bridge
Airport retailer has also agreed to sponsor five additional races which will all benefit from significant increases in prize money
Dubai Duty Free has announced that it has extended its sponsorship of the Dubai Duty Free Irish Derby for a further two years.
The airport retailer has also agreed to sponsor five additional races which will all benefit from significant increases in prize money.
Dubai Duty Free has been the title sponsor of Ireland's premier Classic since 2008.
The three-day Dubai Duty Free Irish Derby Festival returns to a weekend timeslot on June 26-28 and will showcase world-class racing and entertainment, the company said in a statement.
Total prize money on Dubai Duty Free Irish Derby Day on Saturday June 27 is increased from €2 million in 2019 to €2.25 million for 2020. In 2021 all races will increase to a minimum value of €100,000.
Colm McLoughlin, executive vice chairman and CEO of Dubai Duty Free, said: “The Dubai Duty Free Irish Derby is a premium race meeting, generating global media coverage. Our title sponsorship of the Dubai Duty Free Irish Derby is in line with our global strategy of promoting both our own duty free brand and the city of Dubai itself. This sponsorship enables us to reach our potential audience and to speak to them through the medium of exciting, premium sport.
“We have successfully sponsored the Dubai Duty Free Irish Derby for the past 12 years and we are happy to renew our sponsorship for another two years.”
Pat Keogh, The Curragh Racecourse chief executive, added: “Dubai Duty Free have been outstanding partners of the Curragh and I would like to acknowledge the significant contribution that Colm McLoughlin and his team have made to the success of the Irish Derby since 2008. Their increased support across their six sponsored races for the next two years will ensure we can maximise the quality and competitiveness across all races.
“The 2017 Dubai Duty Free Irish Derby was the highest rated race in the world and our objective is to ensure we attract the very best three-year-old horses in Europe.”For all the latest sports news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.