Entrepreneurship 'romanticised' too much, says Emirates NBD exec

Tariq Bin Hendi said many business ideas are based on current trends as opposed to solid business ideas
Entrepreneurship 'romanticised' too much, says Emirates NBD exec
Tariq Bin Hendi, executive vice president and head of Products & Advisory for Retail Banking & Wealth Management at the Emirates NBD Group.
By Lubna Hamdan
Thu 10 Jan 2019 09:03 AM

The idea of entrepreneurship has been romanticised too much, with many young people setting up businesses while unaware of the hardships that come with owning a business, according to Tariq Bin Hendi, executive vice president and head of Products & Advisory for Retail Banking & Wealth Management at the Emirates NBD Group.

Speaking at the quarterly Arabian Business Startup Academy, Bin Hendi said many young people who are inspired by successful entrepreneurs with wealthy backgrounds do not consider the financial downfalls of a failed business.

“People have romanticised entrepreneurship too much. I think there is a balance that needs to be met. Some of these young folks have been very guarded and shielded their whole lives. These are not the Steve Jobs and so on who had to rough it out in a garage,” he said.

“Let’s not be ignorant to the fact that most of these successful people came from wealth or had access to a lot of wealth. A lot of the youth that are trying to do this, don’t have that and if they do have it, are really treated harshly if things don’t go well,” he added.

Bin Hendi said many business ideas are based on current trends as opposed to solid business ideas.

“I understand that [venture capitalists] are looking for disrupters, but unfortunately, many of the conversations I have with entrepreneurs are about fads. Everybody wants to become a cupcake entrepreneur at some point. There’s a relative discussion and then an absolute discussion,” he said.

“From a relative perspective, they say, ‘Okay, everyone is making cupcakes. I’m going to do it differently because I’m going to use a different type of sugar in my icing.’ But from an absolute perspective, they’ve created nothing,” he said.

At the event, Bin Hendi also highlighted the roles that the UAE and Emirates NBD play in the expansion of entrepreneurship and its importance to the economy.

Fahim Al Qasimi, partner at UAE-based corporate advisory and investment firm AQ&P, also said at the event that aspiring entrepreneurs should be aware of the fact that successful start ups are few and far between.

“The top 2% are success stories, but we shouldn’t romanticise [entrepreneurship] for every person…  The [successful start ups] are the exceptions. These are inspirational stories of people who worked extremely hard to get to where they are,” he said.

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