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Meta, Startupbootcamp collaborate to support MENA startups with Llama Design Drive

The programme will consist of three four-week sprints conducted across the region – in the UAE, Saudi Arabia, and Egypt

Meta Startupbootcamp
Llama Design Drive will allow MENA startups to use Meta’s open-source large language model, Llama 3.1

Global tech giant Meta and Startupbootcamp, a leading startup accelerator, announced a collaboration to boost MENA’s startup scene.

The strategic partnership aims to empower local startups with cutting-edge AI technologies by launching Llama Design Drive, a program specifically designed to address the needs of the MENA region.

The programme will consist of three four-week sprints conducted across the region – in the UAE, Saudi Arabia, and Egypt.

Strategic partnerships with industry leaders, including RTA (The Roads and Transport Authority), Chalhoub Group, and Dubai Holding, have also been forged to guide the definition of design challenges and explore cutting-edge solutions that leverage AI.

The Meta- Startupbootcamp programme is aimed to address a critical need: bridging the gap between established companies and the dynamic world of AI startups to foster home-grown innovation using AI.

The companies said Llama Design Drive will allow MENA startups to use Meta’s open-source large language model, Llama 3.1, to develop products that tackle real-world challenges in mobility, aviation, energy distribution, retail, and real estate.

Startups recruited into the programme will have the opportunity to be fast-tracked into a global programme sponsored by Meta, with the chance of receiving up to $500,000 to support further development of their products.

“Our programme not only promotes the adoption of AI technologies to develop solutions for corporate challenges but also facilitates connections between startups, corporates, and industry experts to expand networks and gain valuable knowledge and technical skills,” said Ibrahim ‘Abe’ Seksek, CEO MENA at Startupbootcamp.

Joulan Abdul Khalek, Policy Programs Manager, Africa Middle East and Turkiye at Meta, said the whole world is excited to see how AI can add value to people’s lives.

“Llama Design Drive is a great example of how open source can bring people together to co-create meaningful AI solutions,” Khalek said.

The initiative comes at a time when MENA is well-positioned for AI adoption, with governments and businesses across the region beginning to realise the shift globally towards AI and advanced technologies.

In absolute terms, the Middle East is expected to accrue two percent of the total global benefits of AI in 2030, with expected annual growth of 20-34 percent in the contribution of AI to GDP across the region, according to a PwC study.

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