Platforms like TikTok’s far-reaching prominence is felt globally, including in markets like the GCC, a region with a bustling young population that has grown up with social media at their fingertips
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Are you too old for TikTok?
In attracting 800 million active users, TikTok is one of the fastest-growing social media platforms, but should you be one of them?
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AB Crossfire: Is advertising dead?
Advertising is dead. Advertising is dying. We’ve been hearing this since the 90s with the arrival of the internet when everyone was sure that TV spots were going to disappear.